Weekly Checklist for TikTok Shop Management
Complete this review at the same time each week:
Account and Customer Health
☐ Review account-health trends and new policy issues.
☐ Analyse late dispatches, cancellations, returns and negative reviews.
☐ Identify recurring customer-service questions.
☐ Decide whether product information, content or internal processes need updating.
Product and Catalogue Performance
☐ Identify the products receiving the most page views.
☐ Identify the products achieving the strongest conversion.
☐ Flag high-traffic, low-conversion product pages.
☐ Review titles, images, descriptions, variants, prices and offers.
☐ Confirm future stock availability for hero products.
Creator and Affiliate Performance
☐ Rank creators by content published, clicks, orders and GMV.
☐ Identify creators who deserve more support or a stronger commercial relationship.
☐ Review sample-to-content performance.
☐ Review sample-to-sale performance.
☐ Identify new creators to approach.
☐ Check whether current commission levels remain commercially sustainable.
Shoppable Content
☐ Identify the strongest videos by product clicks, orders and GMV.
☐ Identify high-view, low-click content.
☐ Review the hooks, demonstrations and CTAs used in winning content.
☐ Decide which ideas should be repeated, re-edited or amplified.
☐ Build the next week’s content plan around customer questions and proven themes.
TikTok Shop LIVE
☐ Review ERR, AVD, CTR, conversion and GMV from recent LIVEs.
☐ Identify the strongest product, presenter moment and offer.
☐ Identify where viewers left, clicked or failed to convert.
☐ Review product pinning, moderation and CTA accuracy.
☐ Agree up to three improvements for the next LIVE.
☐ Confirm the next LIVE date, presenter, product mix, show flow and offers.
Commercial Review
☐ Review weekly GMV, orders and average order value.
☐ Review creator commission, discounts, advertising and fulfilment costs.
☐ Check whether sales growth is contributing to profit.
Weekly Management Question
Where are we losing the most value between attention, clicks and orders?
