Management Priorities Checklist for TikTok Shop

Use this to turn data and observations into clear action

Decide your top 3 priorities and for each one, answer the following questions:

• What is the issue or opportunity?

• What evidence do I have that this is an issue?

• Why does this matter?

• What action is required?

• Who is owning this issue and resolution?

• What is the deadline?

• What metric is expected to improve?

Weekly Leadership Summary

Complete these five sentences at the end of each review.

• Our strongest result was:

• The biggest performance gap was:

• The most important customer insight was:

• The action most likely to improve performance is:

• This week, the person accountable is:

A Final Reminder

TikTok Shop performance comes from managing the complete system, and not from chasing one viral video or one successful LIVE.

Everything Matters

• Products

• Stock

• Customers

• Creators

• Content

• Presenters

• LIVE

• Offers

• Data

• Profitability

Nurture Your Presenter Talent

Your presenter is the conversion engine, but the presenter cannot perform at their best without the right products, preparation, show flow and operational support.

Performance starts with structure.

Create the structure, keep the team focused and turn activity into measurable action.