TikTok Live Selling with Live Sell Academy

In this Deep Dive episode, we unpack how Live Sell Academy brings TV-shopping discipline into TikTok Shop live selling UK, so brands don’t just go live, they perform live. Founded by QVC veterans Phil Goodall and Gavin O’Brien, we deliver TikTok Shop performance coaching, presenter training, and livestream coaching built on decades of real-world selling. You’ll learn how to improve the metrics that matter: ERR (Enter Room Rate), CTR (Click-Through Rate), AVD (Average View Duration), conversion rate, and GMV with a clear blueprint that turns viewers into buyers.