Privacy policy.

Last Updated: November 12, 2025

1. Introduction

Welcome to Live Sell Academy Ltd ("Company," "we," "our," or "us").

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are registered with the Information Commissioner’s Office (ICO) under registration number ZB868001.

This policy applies to all visitors, clients, customers, and presenter applicants who interact with Live Sell Academy Ltd online or offline.

2. Data We Collect

We may collect and process the following categories of data:

Identity Data: name, title, username, and date of birth or age range.
Contact Data: email address, phone number, billing or business address.
Transaction Data: payment details (processed securely via third-party providers).
Technical Data: IP address, browser type, device information, and website usage data from cookies.
Marketing Preferences: your choices about receiving newsletters or promotional content.

Talent and Presenter Data

When you apply to join the Live Sell Academy Presenter Network, we may also collect:

  • Age range, location, and languages spoken.

  • Social-media handles and metrics (followers, engagement, conversion rates).

  • Short bio and areas of expertise (e.g. beauty, fashion, home décor).

  • Live-selling experience and brands represented.

  • Uploaded portfolio files and showreel links.

  • Profile Image and Likeness: a headshot, portrait, or uploaded image used for presenter identification, audition review, or publication on our website (where consented).

  • Live Sell Academy training or certification level.

  • Preferred rate or fees for bookings.

  • Payment details for fee remittance.

  • Consent records for profile publication and data storage.

We only collect information necessary to assess suitability for representation and to manage legitimate work opportunities.

3. How We Collect Your Data

We collect personal data when you:

  • Complete forms on our website (contact, booking, or presenter applications).

  • Purchase a product, service, or training course.

  • Communicate with us by email, phone, Zoom, or social media.

  • Subscribe to newsletters or marketing communications.

  • Upload files, images, or provide showreel and portfolio links.

  • Connect or interact with us via LinkedIn or other professional networks.

We do not intentionally collect sensitive personal data (such as health, religion, or political beliefs).

4. How We Use Your Data

We use your personal data to:

  • Provide and manage training, coaching, and agency services.

  • Process transactions, quotes, and invoices.

  • Manage presenter applications, auditions, and bookings.

  • Publish approved presenter profiles on our website.

    This may include displaying your name, biography, social handles, showreel link, and profile image or likeness where you have provided consent for public representation.

  • Match presenters with brands, sponsorships, and live-selling campaigns.

  • Communicate with you regarding opportunities, updates, and events.

  • Improve our website, marketing, and service delivery.

  • Comply with legal, financial, and regulatory obligations.

Within HubSpot CRM, we distinguish between:

  • Non-marketing contacts (used for one-to-one communication relating to services you have expressed interest in); and

  • Marketing contacts (who have opted in to receive newsletters or promotional content).

You can opt out of marketing communications at any time without affecting service-related emails.

5. Lawful Bases for Processing

We process your personal data only when we have a lawful reason to do so under the UK GDPR and the Data Protection Act 2018. The main lawful bases we rely on are:

Contractual Necessity
We process your information when it is necessary to enter into or perform a contract with you. This includes providing coaching or training services, evaluating presenter applications, managing representation or bookings, and issuing invoices or payments.

Legitimate Interests
We may process your information when it is in our legitimate business interests to do so and when these interests are not overridden by your rights. Examples include improving our services, maintaining client and presenter relationships, marketing to existing customers, preventing fraud, and ensuring the security of our systems.

Consent
Where you have given explicit consent, we process your data for specific purposes such as sending marketing emails, newsletters, or promotional offers, and publishing your presenter profile (including your image or likeness) on our website or social channels. You can withdraw consent at any time by contacting us.

Legal Obligation
We process certain information to meet our legal and regulatory obligations—for example, record-keeping for tax, accounting, or business-law compliance.

Regulatory Compliance
As a registered talent agency, we also process data to comply with the Conduct of Employment Agencies and Employment Businesses Regulations 2003 and other applicable UK laws governing representation and recruitment activities.

6. Data Sharing & Third Parties

We do not sell personal data. Access is limited to authorised personnel within Live Sell Academy Ltd.

Internal Access

Our co-director and authorised partner may access applicant or presenter data solely for legitimate business purposes such as bookings, client liaison, and operational management.

Client Brands

For accepted presenters, limited profile data (name, bio, showreel, image, and metrics) may be shared with vetted brands under confidentiality agreements to secure work opportunitie.

Service Providers

We use trusted third-party data processors to operate our business, including:

  • HubSpot CRM – contact management, automation, and email marketing.

  • Zoho Invoice & Zoho Quote – invoicing, quotations, and financial tracking.

  • PayPal & Stripe – secure online payment processing.

  • Squarespace – website hosting and form submissions.

  • Zoom – video conferencing and coaching sessions.

  • Acuity Scheduling – booking management and calendar integration.

  • LinkedIn – professional networking and marketing communications.

  • Google Workspace (Drive, Docs, Sheets, Gmail) – data storage and collaboration.

All service providers act as data processors under contract and comply with data-protection standards (ISO 27001, SOC 2, or equivalent).

Legal Authorities

We may share information with regulators, legal advisors, or HMRC when required by law.

7. Cloud-Based Services & Data Security

We store business and presenter data in secure, cloud-based systems, principally Google Workspace and HubSpot CRM.

Access is restricted to authorised users and protected by:

  • Two-factor authentication and password management.

  • Folder-level access permissions.

  • Encryption in transit and at rest.

Data may be stored or processed outside the UK (e.g. in the United States or EU). Where this occurs, we rely on Standard Contractual Clauses (SCCs) approved by the UK/EU to ensure adequate protection.

8. Data Retention

We keep personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law.

For presenter applicants who are not accepted, we retain the information you provide for up to 24 months after submission. This allows us to reconsider your application for future opportunities or maintain a record of previous submissions.

For accepted presenters, we retain your data for the duration of your representation with Live Sell Academy Ltd and for an additional six years after your contract ends. This retention period enables us to meet our obligations under UK tax, accounting, and agency-regulation requirements.

For training clients and paying customers, we keep relevant transactional and contact information for six years following your last purchase or completed service. This is necessary for record-keeping, audit, and legal compliance.

For marketing contacts, we store your information only while you remain subscribed. If you withdraw consent or unsubscribe, your data will be deleted or anonymised promptly.

When a retention period expires, we securely delete or anonymise the data so that it can no longer identify you.

9. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data.

  • Request correction or deletion of inaccurate data.

  • Restrict or object to processing.

  • Request data portability.

  • Withdraw consent at any time.

  • Lodge a complaint with the Information Commissioner’s Office (ICO) via https://ico.org.uk.

To exercise your rights, please contact info@livesellacademy.com.

10. Cookies & Tracking Technologies

We use cookies and analytics tools to improve user experience and measure website performance.
See our Cookie Policy for details.

We also use HubSpot cookies to link visitor activity with CRM data to improve communications and personalise content.

You can manage or disable cookies in your browser settings.

11. International Data Transfers

Your data may be transferred outside the UK or EU by our third-party providers.

All transfers use UK/EU-approved Standard Contractual Clauses (SCCs) or equivalent safeguards to ensure adequate protection.

12. Third-Party Integrations

Our website and services may integrate with external platforms such as TikTok Shop UK, analytics providers, and email marketing systems. These third parties maintain their own privacy policies, which we encourage you to review. We only partner with providers that comply with UK data-protection standards.

13. Transparency Statement

Live Sell Academy Ltd acts as a data controller for all personal, presenter, and customer data collected via our website, CRM, and integrations.

We will never sell or trade your data and will only process it for legitimate business or contractual purposes related to training, coaching, and talent representation.

14. Contact Information

Live Sell Academy Ltd
Registered in England & Wales
ICO Registration No.: ZB868001
Email: info@livesellacademy.com
Website: https://livesellacademy.com

If you are dissatisfied with our response, you may contact the Information Commissioner’s Office (ICO) at https://ico.org.uk.

15. Policy Updates

We may update this Privacy Policy periodically. Any updates will be published on this page with an updated revision date.

By using our website and services, you acknowledge and agree to this Privacy Policy.