Privacy policy.
Last Updated: October 10, 2026
1. Introduction
Welcome to Live Sell Academy Ltd ("Company," "we," "our," or "us").
We respect your privacy. This Privacy Policy explains what personal data we collect, why we use it, who we share it with, how long we keep it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended.
Live Sell Academy Ltd is the data controller for the personal data we use to provide our services and operate our websites and booking portal.
Our ICO registration number is ZB868001.
This policy applies to website visitors, prospective and existing clients, customers, presenter applicants, represented presenters, and users of portal.livesellacademy.com. It covers our training, coaching, consultancy, live production, presenter sourcing and booking services, and related communications, online and offline.
2. Data We Collect
Depending on how you interact with us, we may collect:
Identity Data: name, title, username, and date of birth or age range where relevant.
Contact Data: email address, telephone number, and billing or business address.
Business Data: company name, role, brand details, and information about the services you require.
Transaction Data: quotes, invoices, payment status, transaction references and relevant payment information. Payment providers process payment-card details where applicable.
Technical Data: IP address, browser and device information, authentication information, and relevant website, portal and security logs.
Communications Data: enquiries, correspondence, meeting information, and support requests.
Marketing Preferences: your choices about newsletters and promotional communications.
Talent and Presenter Data
When you apply to join or work through the Live Sell Academy Presenter Network, we may also collect:
Location, age range where relevant, and languages spoken.
Social-media handles and professional performance metrics.
Biography, experience, areas of expertise, and brands represented.
Portfolio files, showreel links, and professional references where provided.
Profile photographs and other professional materials.
Training or certification details.
Preferred rates, agreed fees, commission arrangements, and information needed to pay you.
Application and approval status, approval dates, and relevant administrative records.
Booking availability, including periods marked busy, booked, unavailable or on holiday.
Booking Portal Data
For Clients and Presenters using our portal, we also record:
Account type, email-verification status, and account or booking-approval status.
Project briefs, brands, locations, session dates, call times, and agreed rates.
Invitations, responses, proposed changes, selections, commitments, and relevant deadlines.
Agreements, signed-document links, invoice references, and payment-verification records.
Booking confirmations, notifications, and notification read status.
Administrative actions, including availability changes or suspension of new bookings.
The date and time of declared acceptance of our Terms & Conditions, acknowledgement of this Privacy Policy, and the versions recorded at registration.
Audit records showing relevant actions and when they occurred.
We aim to collect only information relevant to providing our services, operating accounts and managing legitimate work opportunities.
3. How We Collect Your Data
We collect personal data when you:
Complete a contact form, booking enquiry or presenter application.
Create an account, verify your email, sign in or use the booking portal.
Create or respond to a booking request, select a presenter, commit to a project, or enter availability information.
Purchase training or other services, enter into an agreement, or make a payment.
Communicate with us by email, telephone, messaging services, video meetings or social media.
Subscribe to marketing communications.
Provide photographs, files, portfolio materials or showreel links.
We may also receive relevant information from client brands, presenters, people making introductions, and service providers. For example, a client may provide a booking brief or a payment provider may supply transaction information. We may review publicly available professional information, such as information on LinkedIn or a showreel you provide, when assessing an enquiry or application.
We do not ask you to put sensitive information, such as health details, into booking briefs, availability notes or other general portal fields. Where sensitive information is needed for a specific purpose, such as an accessibility requirement, we will explain how it will be handled and identify the appropriate legal basis and additional safeguards.
4. How We Use Your Data
We use personal data to:
Respond to enquiries and provide training, coaching, consultancy, live production and agency services.
Assess presenter applications and manage representation and booking approval.
Operate portal accounts, verify email addresses, and manage access permissions.
Match presenters with relevant client requirements and manage booking requests.
Record selections and presenter commitments, reserve agreed dates, and prevent overlapping commitments.
Manage availability, agreements, invoices, payments and final booking confirmations.
Send relevant account, booking and service communications.
Maintain records of terms acceptance, administrative actions and transactions.
Protect accounts, investigate problems, prevent misuse and improve our services.
Send marketing communications where permitted and in accordance with your preferences.
Meet applicable legal obligations and establish, exercise or defend legal claims.
Presenter Profiles and Availability
We may share relevant professional information with clients to assess suitability and arrange work. Public publication of presenter profiles, photographs or promotional materials is handled separately from creating a portal account, using the applicable permissions and lawful basis.
Clients may see whether a presenter is available for their requested dates, including a general busy, holiday or booked status. They do not receive private administrative notes or the details of another client's booking through the availability check.
Service Emails and Portal Notifications
We send service communications needed to operate your account and bookings. These may include email verification, security and password messages, account or approval updates, booking invitations, selection and commitment messages, deadlines, agreement and payment information, and booking confirmations.
When a new Presenter verifies their account, an email notification is sent to LSA's administrative inbox so authorised staff can review their booking eligibility.
Service communications are separate from newsletters and promotional emails. Creating an account or accepting our Terms & Conditions does not automatically subscribe you to marketing. Opting out of marketing does not stop necessary service communications. If you no longer wish to use the service, you can contact us about closing your account.
Marketing Preferences
Our CRM records distinguish service contacts from contacts eligible to receive marketing communications. You can unsubscribe from marketing using the link provided or by contacting us.
5. Lawful Bases for Processing
We identify a lawful basis for each purpose for which we use personal data. The principal bases relevant to our services are:
Contractual Necessity
We use information where necessary to perform a contract with you or take steps you request before entering into one. This may include setting up services, handling presenter applications, arranging agreed bookings and processing fees.
Legitimate Interests
We use information where necessary for legitimate business interests, provided these are not overridden by your rights and interests. These interests include handling business enquiries, communicating with client-company representatives, coordinating bookings, maintaining accurate records, preventing conflicting commitments, protecting our systems and resolving disputes.
Consent
Where consent is required, we obtain it for the specific purpose, such as particular marketing communications or public use of presenter materials. You may withdraw consent at any time. Withdrawal does not affect processing carried out lawfully before withdrawal.
Legal Obligation
We use and retain information where necessary to meet applicable legal obligations, including accounting, tax and any agency-related record-keeping requirements that apply to our activities.
Accepting our Terms & Conditions and acknowledging this Privacy Policy are not blanket consent to every use of personal data. Essential account and booking administration may rely on contractual necessity or legitimate interests rather than consent.
Some information is needed to create an account, assess an application, arrange a booking or fulfil an agreement. If you do not provide it, we may be unable to provide the relevant service. Optional information and optional marketing choices are handled separately.
6. Data Sharing & Third Parties
We do not sell personal data. We share information only where relevant to providing services, operating our business, or meeting legal obligations.
Internal Access
Authorised LSA directors, staff and service personnel may access information relevant to their responsibilities, such as application review, booking administration, client liaison, finance or technical support.
Client Brands and Presenters
We share relevant information between the parties involved in an enquiry or booking. This may include professional profile information, project requirements, relevant contact details, locations, dates and agreed commercial terms. Access within the portal depends on the user's role and involvement in the booking.
Clients, presenters and other organisations may act as independent data controllers for information they receive and use for their own responsibilities.
Service Providers
Our business and portal use service providers including:
Supabase – portal authentication, account and booking databases, and backend functions.
Resend – delivery of automated portal emails.
OpenAI Sites and its hosting infrastructure, including Cloudflare – hosting and serving the portal.
Squarespace – our main website, online products and website forms.
Google Workspace – business email, document storage, collaboration and agreement-related records.
Pipedrive CRM – contact management and relevant communications or marketing functions.
Zoho Invoice and quotation tools – invoicing, quotations and financial administration.
PayPal and Stripe – payment processing where used.
Zoom – meetings and coaching sessions.
Acuity Scheduling – appointment booking and calendar integration.
LinkedIn and TikTok – relevant professional, social-media and commerce interactions.
Providers receive the information needed for the functions they perform. For example, an email-delivery provider receives the recipient's address and message content, while the portal database stores account and booking records.
Where a provider processes personal data on our behalf, appropriate data-processing terms are required. Some providers also process information as independent controllers for their own services, security or legal obligations.
Professional Advisers and Legal Authorities
We may share relevant information with accountants, legal advisers, insurers, regulators, HMRC or other authorities where necessary and lawful.
7. Cloud-Based Services & Data Security
We use cloud-based systems to operate our business. Portal account and booking records are stored through Supabase. Related correspondence and documents may be held in Google Workspace, our CRM and other relevant business systems.
Our security measures include authenticated access, role-based portal permissions, restricted administrative access, protected credentials and encrypted connections. We use additional safeguards appropriate to the system and the information involved.
Portal users should keep sign-in details confidential and contact us promptly if they suspect unauthorised access.
No online service can guarantee absolute security. We assess and respond to suspected incidents and make notifications where required by law.
Information may be processed outside the UK by our service providers. Section 11 explains the safeguards relevant to international transfers.
8. Data Retention
We keep personal data for as long as needed for the purpose for which it was collected, taking account of relevant contracts, legal obligations and potential disputes.
Presenter Applicants Who Are Not Accepted
Application information may be retained for up to 24 months after submission, to manage applications and consider relevant future opportunities. Information may be deleted sooner where it is no longer needed.
Accepted Presenters
We retain information needed to manage the relationship while it continues. Relevant agreements, booking, payment and dispute records may be retained for up to six years after the relationship or relevant contract ends. This does not mean every profile, photograph or availability note must be kept for six years.
Clients and Customers
Relevant contractual, transactional and accounting records may be retained for six years following the relevant purchase or completed service, or for another period where applicable law requires it.
Portal Accounts, Availability and Audit Records
Account information is retained while the account is needed. We retain booking histories, acceptance records and relevant audit evidence for as long as necessary to administer the service, demonstrate the actions recorded, meet legal obligations or resolve disputes. Availability information and routine technical records are reviewed according to their operational purpose rather than automatically kept for the full contractual retention period.
Closing an account does not necessarily require immediate deletion of agreements, financial records or other information we still have a lawful reason to retain. Access can be withdrawn while necessary records are retained.
Marketing Contacts
We stop marketing when you unsubscribe or withdraw the relevant consent. We may retain a minimal suppression record so we do not contact you again by mistake. Other information may remain where needed for a separate lawful purpose, such as an existing booking or invoice.
We review retained information and delete or anonymise it when it is no longer needed. Records relevant to an ongoing dispute, investigation or legal requirement may need to be retained longer. Deleted information may remain in protected backups until those backups are replaced or expire under the applicable backup arrangements.
9. Your Rights Under UK GDPR
Depending on the circumstances and the lawful basis used, you may have the right to:
Access your personal data.
Have inaccurate information corrected and incomplete information completed.
Request deletion of information we no longer have a lawful reason to keep.
Request restriction of processing.
Object to processing based on legitimate interests.
Object to direct marketing at any time.
Receive or transfer certain information in a portable format.
Withdraw consent where processing relies on consent.
Exercise applicable rights concerning solely automated decisions with legal or similarly significant effects.
Complain to the Information Commissioner's Office (ICO) at https://ico.org.uk.
To exercise your rights, contact info@livesellacademy.com. We may need to verify your identity before responding. We normally respond within one month, subject to any lawful extension or other applicable rules.
Portal Rules and Human Review
The portal uses rules to check dates, apply response deadlines, reserve sessions after a Presenter commits, and mark conflicting provisional requests unavailable. These checks use recorded session times, commitments and availability information. A missed deadline or overlapping commitment may close or change a request and prevent acceptance of another overlapping job.
LSA staff manage Presenter approval and suspension and record final booking confirmation. Contact us if you believe a portal status or automated check is incorrect, or if you want LSA to review how it has affected your booking or application.
10. Cookies & Tracking Technologies
Our websites may use cookies and similar technologies for essential functions, analytics and marketing. See our Cookie Policy and the relevant cookie settings for details.
The portal uses browser storage to maintain your authenticated session and support sign-in. This is separate from optional marketing tracking.
Where required by law, non-essential analytics or marketing technologies require consent. You can manage the relevant choices through the website's cookie controls and your browser settings. Blocking essential storage may affect sign-in or other functionality.
11. International Data Transfers
Some service providers or their subprocessors may store or access information outside the UK, including in the European Economic Area or the United States.
Where a transfer is subject to UK data-protection restrictions, a valid transfer mechanism is required. Depending on the provider and destination, this may be UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the European Commission's Standard Contractual Clauses, together with the required assessment and any additional protections.
The mechanism depends on the particular transfer; the EU Standard Contractual Clauses alone do not automatically cover a restricted UK transfer.
Contact info@livesellacademy.com for information about the safeguards applicable to your data or to request a copy, subject to necessary redactions.
12. Third-Party Integrations
Our services may interact with platforms such as TikTok Shop, LinkedIn, payment providers, booking tools and analytics services.
When you use an external platform, its own privacy policy may also apply. Linking to an external service does not mean that all the information you provide there is held or controlled by LSA.
Creating an LSA portal account does not itself grant us access to your TikTok Shop, social-media or other external accounts. Any access needed for agreed services is arranged separately.
13. Transparency Statement
Live Sell Academy Ltd determines how personal data is used for our own services and acts as the data controller for that processing.
We do not sell personal data or treat registration as blanket permission for unrelated uses. We explain the relevant purposes, use an appropriate lawful basis and restrict access according to operational need.
Acknowledging this policy confirms that it has been brought to your attention. It does not remove your data-protection rights or replace consent where separate consent is required.
14. Contact Information
Live Sell Academy Ltd
Registered in England & Wales
Company No.: 16250922
ICO Registration No.: ZB868001
Email: info@livesellacademy.com
Website: https://livesellacademy.com
Booking portal: https://portal.livesellacademy.com
Please contact us with privacy questions, requests or complaints. You can also complain directly to the Information Commissioner's Office at https://ico.org.uk.
15. Policy Updates
We may update this Privacy Policy to reflect changes to our services, providers, practices or legal obligations. The current version will be published on this page with its revision date.
Where appropriate, we will bring significant changes to your attention through the website, portal or email. If a new use of information requires consent, we will request that consent separately.
Changes to this policy do not retrospectively change the acceptance or acknowledgement versions already recorded for an account.