Step 1 - Your FREE TikTok Shop Presenter Playbook
The R.E.A.L.™ Method for Winning on Live
Live Sell Academy
Built from three decades producing, directing and training live sellers at QVC, and adapted for TikTok Shop and live social commerce today.
Let’s Get Into It
You’re Not a Live Seller, You’re a TikTok Shop Presenter
TikTok Shop doesn’t reward noise or improvisation. It rewards presentation.
The moment you go live, your role changes. You’re no longer just showing a product, you’re holding attention, setting the tone, and guiding decisions in real time.
You are the face of the brand in that moment. In live commerce, moments are what people remember.
This Playbook will show you how to:
Show up with on-screen presence that stops the scroll
Connect authentically so viewers engage with you
Use stories instead of specs to make products click
Remove hesitation so “Add to Cart” feels obvious
This is our R.E.A.L.™ Method that we use to train TikTok presenters and Affiliate Sellers across the UK. It’s how you progress from just “going live” to being the presenter that brands want to rebook again and again..
Who Is This FREE Playbook’s For?
This Playbook is part of our presenter training offering, designed for people who step in front of the camera and own the moment on TikTok, Tilt, Whatnot and eBay Live.
So, if you’re:
A TikTok Shop presenter (new or experienced) ready to level up
An Affiliate Seller stepping into live video commerce and collab opportunities
The face of your brand, or new to live selling and aiming to improve real metrics
Focused on improving ERR, CTR, AVD & GMV through better on-screen delivery
…then this FREE Playbook is for you - keep reading…
The Presenter’s Mindset
You’re Not Selling a Product, You’re Selling a Moment
On any Live Social Commerce platform, products don’t sell themselves - people do
The strongest TikTok presenters understand how attention behaves in real time. They know how to hold the room, even when comments slow or numbers dip.
This doesn’t happen by accident, because it’s trained
As a TikTok Shop presenter, successful performance boils down to:
How you show up in the first 30 minutes you are live
How you keep people watching as momentum rises and falls (AVD matters!)
How you guide attention into action (CTR and GMV rise when your delivery is on point)
How you handle objections, silence, or glitches with calm confidence
Presenters Who Perform… Succeed
Every high-performing presenter we coach knows this:
It’s not just about what you sell, it’s how you present
That’s why we built the R.E.A.L.™ Method: a 4-part framework based on 30 years of QVC-level live selling experience, adapted for Live Social Commerce
You’re in the right place if:
You’re ready to turn followers into customers
You want brand deals that come to you because of how well you perform on Lives
You’re tired of feeling unsure, awkward, or underprepared in front of the camera
You want to start tracking and improving the metrics that matter: ERR, CTR, AVD, GMV
Remember, this isn’t a Playbook for “TikTok hacks”, it’s about becoming a confident, consistent, high-performing presenter. You can read our Blog series here
The R.E.A.L.™ Method Is Your TikTok Shop Presenter Advantage
What is the R.E.A.L.™ Method?
We built the R.E.A.L.™ Method as the foundation of our TikTok Shop livestream coaching to help presenters improve metrics like ERR, CTR, AVD and GMV
R.E.A.L.™ is our proven 4-step method for high-converting TikTok Shop presenters
It’s not a gimmick. It’s a performance-first system built from over 30 years of live selling and over £1 Billion in revenue
It’s an authentic method and rooted in the core values of the Live Sell Academy
When you apply the R.E.A.L.™ Method, you stop just “going live” and start ‘commanding the screen’ like a Pro. You can learn about it in our exclusive presenter training video masterclass here
R is for Radiate On-Screen Presence
What It Unlocks
When presenters master this first step of the R.E.A.L.™ Method, we consistently see:
Better viewer retention within the first 60 seconds
Higher watch times (AVD) across the session
More clicks on pinned products, and more GMV sales
Coaching Insight
Most TikTok Shop presenters don't realise how much presence impacts performance.
This step of the R.E.A.L.™ Method is about showing up as someone worth watching, and creating a vibe that’s calm, compelling, and confidently in control.
Want to learn how we coach this in action?
That’s what our clients get with our 1:1 sessions and strategy programs
E is for Engage with Authenticity
What It Unlocks
Presenters who focus on authentic engagement consistently see:
More interaction in their Lives
Higher follower growth after each session
Greater audience loyalty
Coaching Insight
The presenters who convert best aren’t the ones with the slickest lines, they’re the ones who connect with the viewer like a person, not a pitch.
This part of the R.E.A.L.™ Method is about mastering the art of live connection. And it’s one of the most powerful tools in your presenter toolkit
A is for Align Products with Storytelling
What It Unlocks
When presenters master this step:
CTR goes up
Viewers engage emotionally with the product
Sales happen faster, with less friction
Coaching Insight
We teach you to move from features to feelings, and to do it quickly, naturally, and in your own style.
Want to learn how storytelling works inside a LIVE?
That’s what we cover in our coaching sessions
L is for Lift Buying Barriers
What It Unlocks
When you lift buying barriers:
Viewers convert in real time
Cart abandonment drops
Confidence rises on both sides of the screen
Coaching Insight
This is where presenter instinct meets performance psychology, and where we help you convert more sales using urgency, but without being pushy
You’ve Seen the Framework. Now Let’s Make It Real.
You’ve made it to the end of our FREE TikTok Shop Presenter Playbook. That already sets you apart.
If you’re ready to get real about growing your TikTok Shop results, we don’t offer hype or shortcuts.
We help presenters understand how live moments really work and how to perform when it matters.
That’s exactly what the R.E.A.L.™ Method delivers, and why we’re the UK’s #1 coaching team for TikTok Shop presenters
Now that you’ve completed Step 1…
Step 2 - get our Presenter Masterclass Video
Step 3 - book a 1-2-1 Coaching Session
