Our AEIOU Values – The Heart of Live Sell Academy
Live Sell
Academy
At Live Sell Academy, everything we teach, every strategy we share, and every livestream we coach is guided by our AEIOU Values.
They’re more than words on a wall, they’re how we work, how we show up for our clients, and how we help you go live, sell smart, and get paid.
These values are why we’re trusted as a leading TikTok Shop Partner in the UK. They make sure your live selling success is built on more than just tactics, it’s built on principles that drive lasting results.
A – Authenticity
We believe your audience connects with the real you.
That’s why we coach you to sell without scripts you can’t own, ditch the “hard sell” and instead focus on genuine conversation.
Why it matters: TikTok audiences spot fake fast.
What you get: Confidence on camera and trust from your viewers.
E – Engagement
Live selling is a two-way street.
We help you turn every live into a conversation – reading the chat, responding in real time, and making each viewer feel seen.
Why it matters: Engaged viewers stay longer and buy more.
What you get: Higher watch time, stronger community, and more sales.
I – Integrity
We don’t teach hacks that trick people into buying.
Instead, we coach you to deliver value, tell the truth, and always put the customer’s needs first.
Why it matters: Customers remember how you made them feel.
What you get: Repeat buyers, positive reviews, and long-term growth.
O – Opportunity
Every livestream is a chance to grow your sales and your audience.
We help you spot and seize opportunities – from trending products to viral moments – without losing focus.
Why it matters: Momentum compounds on TikTok Shop.
What you get: The skills to scale from side hustle to sustainable business.
U – Understanding
We meet you where you are, tailoring our coaching to your products, your brand, and your customers.
Why it matters: No two sellers are the same.
What you get: Personalised training that gets results faster.
Why AEIOU Makes the Difference
Plenty of TikTok Shop coaches focus on scripts, tech, or “quick wins”.
Our AEIOU values ensure you grow with purpose – boosting conversions today while building a brand you’ll be proud of tomorrow.
When you work with us, you’re not just learning how to sell live on TikTok, you’re building a business with authenticity, engagement, integrity, opportunity, and understanding baked in.
