The TikTok Shop Agency for LIVE Production That CONVERTS

From London studio production and presenter sourcing to live commerce strategy, we plan, produce and optimise livestreams for TikTok Shop, Tilt, Whatnot and eBay Live. Led by ex-QVC producers with 30 years’ experience and more than £1 billion in live retail sales.

Plan your LIVE production

We are Global Leaders in Live Production and Selling Strategy 

With three decades of experience in live television production, storytelling, brand-building and commercial strategy, we know how to create compelling content that connects with audiences and delivers results.

From producing engaging video and virtual events for global brands to generating over £1 billion in live retail sales, we combine world-class production expertise with proven live selling strategies that turn attention into action.

As an Official TikTok Shop Partner, we bring that experience to the next generation of live commerce, helping brands and presenters engage audiences, build trust and convert views into sales.

Phil & Gav have worked with hundreds TOP brands and LIVE presenters

Skechers

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Liz Earle

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Elemis

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Creation Watches

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Samsung

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Flowerfy

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Tilt.app

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Amazon

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Vahdam

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TikTok Shop

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Quotes & Styles

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Skechers ~ Liz Earle ~ Elemis ~ Creation Watches ~ Samsung ~ Flowerfy ~ Tilt.app ~ Amazon ~ Vahdam ~ TikTok Shop ~ Quotes & Styles ~

Phil & Gav have worked with

Why work with Live Sell Academy?

A man with short light brown hair, wearing a navy blue blazer and a light pink collared shirt, standing in front of a white wall with decorative molding.
Portrait of a bearded man with dark hair wearing a gray knit sweater

Phil Goodall

Gav O’Brien

  • Founded by ex-QVC Producers / Director with 30 years Experience

  • £1 Billion in Sales. 250,000 Lives. 1,000 Brands.

  • Personable, Authentic, Ethical Approach

  • Proven R.E.A.L.™ Method Framework

  • TV-trained, Brand-tested

  • Certified Coaches

Read our Google reviews

  • Phil was great! I always have lots of ideas but often find it tricky to turn them into a step-by-step plan. During our coaching call, he really listened and guided me through the process in a way that felt supportive and clear. He opened my mind up with insights from his background working at QVC - showing me how that experience could apply to my product on TikTok Shop. We even did a visualisation exercise that was mind-blowing and really helped calm my fears. I came away feeling so much more confident about selling on TikTok Shop.

    — Michaela A, TikTok Presenter

    ⭐️⭐️⭐️⭐️⭐️ 5 Stars

  • OMG!!! I have grown massively as a presenter since joining the Live Sell Academy and working under Phil’s guidance. We have a lot of fun along the way, but the progress has been real and measurable. Phil has a brilliant way of bringing out the best in me, and our training sessions are not only constructive, they are something I genuinely look forward to every week. The small tweaks we have worked on and then implemented live on air have delivered the most noticeable results, from the feedback and compliments on my shows to a clear uplift in revenue. Investing in myself and my craft here has been one of the best decisions I have made. Huge thanks to the team. Watch this space.

    — Mike N, Presenter

    ⭐️⭐️⭐️⭐️⭐️ 5 Stars

  • Phil was fantastic to work with. He took the time to do a truly in-depth review of my LIVE show and offered thoughtful, actionable feedback that immediately elevated my perspective. His career experience and deep knowledge of live selling added so much credibility and clarity to the guidance he shared. Phil creates a genuinely comfortable, supportive space to learn and refine your on-camera presence without pressure. I walked away feeling more confident and aligned, and I’m really looking forward to working with him again. If you’re looking to elevate your live selling or on-camera performance, this is exactly the kind of session you want to invest in.

    — Ava G, TikTok Presenter

    ⭐️⭐️⭐️⭐️⭐️ 5 Stars

Review us on Google

Frequently Asked Questions

  • A TikTok Shop agency offers live production support as a core service, and helps brands sell through TikTok by combining commercial strategy, content, live shopping, presenter talent and performance optimisation.

    At Live Sell Academy, we specialise in TikTok LIVE selling and professional live commerce production. We bring together experienced producers, presenters and proven retail selling expertise to help brands create engaging LIVE shopping experiences that turn viewers into customers.

  • Absolutely. We provide professional LIVE production services for brands and retailers looking to sell through TikTok Shop and other live commerce platforms.

    From production planning and studio facilities to cameras, lighting, audio, live direction and presenter support, we help bring the essential elements together for a professionally produced live shopping event.

  • Yes. We can provide LIVE shopping production from London-based studios, giving brands access to professional production facilities without having to build and operate their own.

    Our production expertise covers the technical and creative elements of a successful LIVE, helping brands focus on their products, customers and commercial objectives.

  • Yes. Through Live Sell Academy's presenter network, we help brands find experienced, engaging LIVE presenters suited to their products, audience and selling style.

    We understand that successful live shopping depends on more than a confident personality. The right presenter must communicate product benefits, build trust, handle customer questions and guide viewers towards a purchase naturally.

  • Our production and live selling expertise extends beyond TikTok Shop to platforms including Tilt, Whatnot and eBay Live.

    Each platform has its own audience, features and selling dynamics. We help brands plan their LIVE shopping approach around the platform, products and customers they want to reach.

  • Our foundations are in professional live retail broadcasting, not simply social media marketing.

    Our founders bring over 30 years of QVC and live retail experience, with expertise associated with more than £1 billion in sales. We combine broadcast production, merchandising, presenter performance and commercial strategy to create live shopping experiences designed to engage audiences and encourage sales.

    We're also an official TikTok Shop Partner in the UK.

  • Yes. We look beyond viewing figures to understand how effectively your LIVE converts attention into sales.

    We analyse key measures including Enter Room Rate (ERR), Average View Duration (AVD), product Click Through Rate (CTR), conversion and Gross Merchandise Value (GMV).

    The approach of our ongoing performance support combines better show structure, product demonstrations, presenter performance, merchandising and production to identify where improvements can make the greatest commercial difference.

  • Yes. Alongside professional LIVE production, we support brands with TikTok Shop strategy, account management, presenter sourcing, production planning and performance optimisation.

    Whether you need a professionally produced LIVE event or ongoing support with your live commerce operations, we can help build an approach around your commercial objectives and available resources.

  • Start by getting in touch or booking a discovery call.

    Tell us about your brand, products, target audience and what you want to achieve through TikTok LIVE selling. We'll discuss your production requirements, presenter needs and commercial goals, then recommend the most appropriate next steps.

    Whether you're preparing for your first LIVE shopping event or improving an existing operation, we'd love to hear what you're planning.

Work with us

Get in touch, we’d love to hear from you!