[2025] Cart Abandonment Rate Statistics

[2025] Cart Abandonment Rate Statistics

The average cart abandonment rate is 70%.

What’s worse: $18 billion in sales is lost annually to cart abandonment.

The good thing is that it's not extremely difficult to solve this problem.

In this blog, we’ve compiled a list of cart abandonment statistics—to help you uncover problem areas plus ways to fix them. 

Checkout  

1. The average checkout flow is 5.2 steps 

While checkout flow isn’t so much of a problem, it’s the checkout effort that bothers customers and, we second that. You have to make it easier for your customers by sticking to 8 form fields, that’s the golden standard that Baymard recommends.

2. 18% of customers abandoned during checkout because of the lengthy and complicated checkout process 

Frankly, we have been there and the long checkout process is discouraging. Here are simple steps that can reduce your checkout abandonment rates:

  • Having a single name field 

  • Hide Address line 2 

  • Enable autofill 

  • Include options to mark the shipping address as the default billing address

Read further: 21 Clever Ways To Reduce Checkout Abandonment Rate

3. 24% of customers left the checkout page because they were asked to create an account 

Your shoppers just want to finish the checkout process and asking them to create an account seems too much to ask for. Hold on, we a have solution: 

  • Offer free shipping for all registered customers 

  • Member-only prices for those who sign up

4. Only 42% of mobile users complete checkout as opposed to 47% of desktop users 

With 58.33% of eCommerce traffic coming from mobile devices, it's shocking to know that most brands don’t prioritize mobile checkout experience. Here’s what you can do:

  • Offer express checkout options at the beginning 

  • Add a progress bar to inform so users of their progress

  • Make it easier to edit orders on mobile 

  • Optimize for the thumb and one hand type—72 px is ideal 

5. The mobile cart abandonment rate of 85.65% is the highest among all devices 

Surprisingly, the tips we offered in the previous point apply here. We’ve more advice to help improve your checkout rates:

  • Show a breakdown of shipping costs 

  • Ensure there’s a dynamic keypad layout—for instance, a different keypad for typing credit card information 

  • Go for CTAs that are more than 44 pixels 

  • Make it interactive—show cues when a user is typing and don’t you forget error cues

6. Millennials (25-34) are the age group who abandon the carts the highest at 21% 

Millennials are a tough nut to crack, but they can be persuaded. Start by: 

  • Offering BNPL options—With money being the major concern, BNPL options split the financial obligation into interest-free payments 

  • Millennials value feel-good experiences—offer personalized recommendations, offer BOGO deals, offer quizzes

  • Millennials love subscriptions—works well if you’re in the retail and healthcare

  • Offer Autoship service for subscription at discounted rates 

  • Make digital wallets a part of your payment options—67% of millennials love them because of the convenience, faster checkout, and rewards 

7. The average eCommerce store loses 75% of sales due to cart abandonment 

And that’s a third-quarter of your revenue. Don’t let it slip up, here’s what you can do:

  • Focus on price anchoring—there’s nothing more compelling than strikethrough pricing 

  • Prioritize UX—make it easy to edit, auto-apply coupon field, remove mobile pop-up

  • Be transparent—tell your customers why you’re collecting data and what you plan to do with it 

And you know all too well, the reasons for your cart abandonment rate could be anywhere on your site and a CRO solution can help you fix that. 

8. Offering BNPL options can improve checkout conversion by 78% and reduce cart abandonment by 10%. It can also increase AOV by 20%

Thanks to the affordability, convenience, and edge it has over credit cards, BNPL adoption is on the rise. Here’s what you need to know:

  • BNPL increases spending—the average amount spent by BNPL users stood at $689

  • Not everyone can afford credit cards—14% of BNPL users attest to it 

  • Ability to borrow without a credit check—Unlike credit cards, you can get BNPL approvals and 21% of users use them solely for this reason 

  • More importantly, eCommerce brands offering BNPL services saw a 2.1% increase in the average conversion rates

9. 46% of customers abandoned their carts because the discount didn’t apply automatically

It sure is disappointing and we’ve been there. We recommend automating your coupon codes. This will reduce manual work and decrease friction. If you’re using Shopify, here’s a step-by-step guide that's easy to follow.

10. 30% of shoppers will abandon their carts if they are asked to re-enter their credit card information 

Honestly, that’s what any of us would do. Thankfully, you can fix this by:

  • Make UX a priority—offer a numeric keyboard specifically for the credit card field to make it easier 

  • Offer an alternative payment method such as Paypal, Apple Pay, or GPay 

11. 25% of buyers will leave if they are asked to re-enter their shipping information once again

There's a small yet significant solution to this. Provide the option Shipping address same as billing address with a checkbox.

12. 66% of customers prefer the checkout process to end in 4 minutes or less while 28% want it to end within two minutes 

That’s a startling revelation and brings back to our original stand—work on making checkout effort easier. We suggest you to:

  • Offer social logins—studies show a 20% increase in conversion rates after implementing social login 

  • Provide one-click checkout options 

  • Reduce unnecessary form fields—do away with address line 2, company, and coupon code

  • Detect Zip code automatically—this minimizes spelling mistakes and having to go through a long list of city names resulting in a 13% reduction in form fields and checkout effort 

  • Hide the billing address option—let users who want to enter a billing address uncheck and type them and this reduces 37% of the user’s effort 

  • Reserve account creation at the checkout page—tell users that they don’t have to create an account to sign in and can do so at the checkout page

13. 66% of online shoppers using Visa Checkout(express payment option) completed the checkout after adding items to cart  

That’s the power of familiarity. The more users are exposed to a brand, they are more likely to develop a positive attitude and trust becomes default. 

Visa is right amongst familiar trust seals such as Norton, Paypal, MasterCard, etc

14. 48% of online buyers use BNPL options to buy products they can’t afford 

BNPL options split the financial burden into interest-free installments. They have an edge over credit cards, thanks to no stringent formalities and low approval rates. A strong reason why 56% of Millennials and 49% of Gen Z people prefer BNPL. 

However, the major downside is that returns are harder in BNPL. 

15. 41% of online sales can be made by using APR financing 

APR financing gives the overall picture including the entire cost of the loan along with the interest rate. This gives you a better understanding. You might be surprised that there are brands that offer 0% APR financing, that’s a deal breaker. 

Read more: eCommerce checkout process

Security 

16. 31% of online buyers value safety over convenience during checkout 

It’s better safe than sorry. With the rise in credit card fraud, customers value security over ease of use. Here’s what you can do: 

  • Use SSL certificates to convey that the information shared is encrypted and secure 

  • Digicert and Verisign are two of the most popular trust badges in the market

  • Use familiar payment methods such as Visa, American Express, PayPal, and Mastercard for quick transactions

17. 18% of customers don’t trust eCommerce sites with their credit card information 

With the rise in phishing attacks, customers want to be assured that your site is secure. Using trust badges and payment badges means your brand is trustworthy.

18. 66% of the major US eCommerce sites don’t visually emphasize the security of their credit card fields 

What that means is your customers lack technical knowledge. This means that they believe a site is secure when they see trust signals, microcopy, and the secured lock. On the other hand, parts of the checkout page lacking these trust signals are perceived as untrustworthy. 

19. 35% of customers will abandon their carts in the absence of trust badges 

This might be a rude shock but you need different trust badges to combat cart abandonment, such as:

  • Express checkout trust badge 

  • SSL checkout trust badge 

  • Fast shipping trust badge—40% of carts are abandoned when the shipping takes 8 days or more 

  • Payment trust badges—Feature different trust badges such as Visa, Amex, Mastercard, Paypal, and Apple Pay to reduce cart abandonment due to the lack of payment options

20. In a CXL study, McAfee(79%), Verisign(76%), and PayPal(72%) were the most trusted trust badges by customers  

Apart from the above fact, we discovered interesting findings that the results varied according to key demographics:

  • Google Trusted Stores was trusted more by Millennials compared to other demographics

  • Sitelock found a strong liking by Gen Y

  • While PayPal found a strong following among 50+ age group 

We also discovered that preferences changed when it came to men and women.

21. PayPal payments have the highest checkout conversion rate at 88.7%  

The decrease in checkout time is the reason users who used PayPal had an 88.7% conversion rate. Brands that implemented PayPal throughout the site saw a 61% increase in sitewide conversion rate.

22. In a TrustPulse study, forms with trust badges saw a 42% increase in conversion rate than those without 

The badge in question is VeriSign which is known to directly appear in the search results, a sign establishing their credibility. 

23. 60% of customers abandoned their carts simply because there were no trust badges 

This is an open and shut case. Users find sites with no trust badges to be less secure and fear that their data might get stolen. 

24. 75% of customers didn’t complete the checkout process because they couldn’t recognize the trust badges 

You’d want to include popular trust badges because familiarity breeds trust. A Norton trust badge will any day be recognized compared to abcsign. 

25. 54% of customers discontinue the checkout process when the payment options are limited to debit and credit cards 

Limiting your payment options to credit and debit cards means more abandoned carts. Interestingly, 22% of customers don’t complete the purchase if they don’t find their preferred payment methods. 

We advise you to include express payment options such as PayPal, Apple Pay, Google Pay, and BNPL options. Make it a priority to advertise BNPL options in your marketing emails.

26. 20% of consumers use BNPL because they don’t want to risk losing their personal data 

With the rise in BNPL adoption, countries like the US and Germany have bought into BNPL under the GDPR laws safeguarding the use of customer data.