Live Sell Academy

GROW YOUR BRAND THROUGH LIVE SOCIAL COMMERCE

Full End-to-End LIVE Production Services

and

TikTok Shop Presenter Training for Live Social Commerce

Official TikTok Shop Partner Agency providing end-to-end LIVE commerce operations, LIVE presenter talent services, LIVE selling training for hosts and moderators, and LIVE performance optimisation.

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LIVESTREAM Audit

Receive expert actionable feedback from a TV Shopping producer. In this 1-2-1 session, we review your livestream and help you discover new ways to increase your GMV.

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LIVE Host Training

Live selling training from beginner to expert. Whether you’re an affiliate starting LIVE selling, or a seasoned live host looking to achieve mastery, we support your journey online and on television.

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LIVE Production

Full end-to-end live production support for all budgets. From phone camera and ring light to multi-camera rig, switcher, studio lighting. Studio set-ups, OBs, home sets. All angles covered.

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LIVE Strategy

Merchandise planning, product curation, promo pricing, offer stacking, show flow design, team enablement, producing and dashboard moderation. Experts in Live sales.

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FIND & Book Talent

Need an experienced LIVE host to faithfully represent your brand, drive engagement and deliver sales? Browse out talent database of experience live sales hosts.

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Live Sell Academy works with clients in the UK, USA and Australia. Phil & Gav have worked with hundreds of brands in live commerce for over 30 years

Skechers

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Liz Earle

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Elemis

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Samsung

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Flowerfy

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Amazon

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Bambina

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Skechers ~ Liz Earle ~ Elemis ~ Samsung ~ Flowerfy ~ Amazon ~ Bambina ~

Read Our Google Reviews

OMG!!! I have grown massively as a presenter since joining the Live Sell Academy and working under Phil’s guidance. We have a lot of fun along the way, but the progress has been real and measurable. Phil has a brilliant way of bringing out the best in me, and our training sessions are not only constructive, they are something I genuinely look forward to every week. The small tweaks we have worked on and then implemented live on air have delivered the most noticeable results, from the feedback and compliments on my shows to a clear uplift in revenue. Investing in myself and my craft here has been one of the best decisions I have made. Huge thanks to the team. Watch this space.

— Mike N, Presenter ⭐️⭐️⭐️⭐️⭐️ 5 Stars
Phil was great! I always have lots of ideas but often find it tricky to turn them into a step-by-step plan. During our coaching call, he really listened and guided me through the process in a way that felt supportive and clear. He opened my mind up with insights from his background working at QVC - showing me how that experience could apply to my product on TikTok Shop. We even did a visualisation exercise that was mind-blowing and really helped calm my fears. I came away feeling so much more confident about selling on TikTok Shop.

— Michaela A, TikTok Presenter ⭐️⭐️⭐️⭐️⭐️ 5 Stars
Phil was fantastic to work with. He took the time to do a truly in-depth review of my LIVE show and offered thoughtful, actionable feedback that immediately elevated my perspective. His career experience and deep knowledge of live selling added so much credibility and clarity to the guidance he shared. Phil creates a genuinely comfortable, supportive space to learn and refine your on-camera presence without pressure. I walked away feeling more confident and aligned, and I’m really looking forward to working with him again. If you’re looking to elevate your live selling or on-camera performance, this is exactly the kind of session you want to invest in.

— Ava G, TikTok Presenter ⭐️⭐️⭐️⭐️⭐️ 5 Stars

Review us on Google

Why Live Sell Academy?

Training & Coaching

Official TikTok Shop Partner for Presenter Coaching and Live Selling Training

After three decades producing and training live presenters at the top of live retail, we know exactly what coaching turns views into sales. Having generated over £1 billion in live sales, our team know what Training & Coaching is required to turn views into real results.

“Let’s take the hard out of selling and make live shopping easy.” - Phil

Live Commerce Production

Global Leaders in Production Services and Live Strategy

With decades of experience in story-telling, production and brand-building expertise, helping global brands connect with audiences through video, virtual events and creative strategy, our team know how to make messages stick.

INDUSTRY DATA THAT SPEAKS FOR ITSELF

If you’re still only offering static eCommerce, here’s why regularly selling Live with a Social Commerce presence matters:

eCommerce

Conversion only 3%

Engagement 54 seconds

High Cart Abandonment 70%

Live Selling Social Commerce

Up to 30% Conversion Rate

Up to 30 MINUTE Engagement

Up to 30% Reduction in Cart Abandonment

READ OUR PRESENTER PLAYBOOK AND BOOST YOUR GMV!

Why trust US with your Presenter Training

and Live Commerce Production?

A man with short light brown hair, wearing a navy blue blazer and a light pink collared shirt, standing in front of a white wall with decorative molding.

A late 30s man with brown hair and a beard, wearing a gray knit sweater with black buttons, standing indoors with a blurred background of windows and light.

Phil Goodall

Gav O’Brien

Ex-QVC Producers / Director with 30 years Experience
£1 Billion in Sales. 250,000 Lives. 1,000 Brands.
Personable, Authentic, Ethical Approach
Proven R.E.A.L.™ Method Framework
TV-trained, Brand-tested
Certified Coaches

CONTACT US

Get in touch, we’d love to hear from you!

Are You the Right Fit for One of Our Most Popular One-Off Coaching & Training Sessions?

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Livestream Performance Review

£195.00

Get expert eyes on your latest live selling appearance, with a 60-minute review and feedback session designed to help you convert more, sell smarter, and present with confidence.

We’ll watch your most recent livestream together, break down what’s working (and what’s not), and give you instant, practical tips to level up your next session.

From pacing and product flow to on-camera delivery, sales hooks, and engagement tactics.

Walk away with a clear action plan and renewed confidence.

Perfect if you’re already live and want to start seeing better results, fast.

AFTER CHECKOUT, SCHEDULE YOUR SESSION BY CLICKING ON THE LINK IN YOUR ORDER CONFIRMATION EMAIL

or

Private Presenter 1-2-1 Session

£195.00

Get one hour of focused, personalised coaching designed to help you show up with confidence and convert more on your livestream selling sessions.

Whether you're brand new to live selling, or already going live but want to sharpen your set-up, storytelling, and sales strategy, this session is built around you.

You’ll get direct, practical guidance from one of our expert live commerce coaches (Phil or Gav), tailored to your goals, experience and tech setup.

From gear tweaks to content flow to presenter mindset, we’ll help you make immediate improvements that translate into better engagement, stronger calls to action, and higher conversion.