Live Sell Academy
GROW YOUR BRAND THROUGH LIVE SOCIAL COMMERCE
Full End-to-End LIVE Production Services
and
TikTok Shop Presenter Training for Live Social Commerce
Official TikTok Shop Partner Agency providing end-to-end LIVE commerce operations, LIVE presenter talent services, LIVE selling training for hosts and moderators, and LIVE performance optimisation.
View Our Services
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LIVESTREAM Review
Receive expert actionable feedback from a TV Shopping producer. In this 1-2-1 session, we review your livestream and help you discover new ways to increase your GMV.
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LIVE Host Training
Live selling training from beginner to expert. Whether you’re an affiliate starting LIVE selling, or a seasoned live host looking to achieve mastery, we support your journey online and on television.
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LIVE Production
Full end-to-end live production support for all budgets. From phone camera and ring light to multi-camera rig, switcher, studio lighting. Studio set-ups, OBs, home sets. All angles covered.
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LIVE Strategy
Merchandise planning, product curation, promo pricing, offer stacking, show flow design, team enablement, producing and dashboard moderation. Experts in Live sales.
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FIND & Book Talent
Need an experienced LIVE host to faithfully represent your brand, drive engagement and deliver sales? Browse out talent database of experience live sales hosts.
Live Sell Academy works with clients in the UK, USA and Australia. Phil & Gav have worked with hundreds of brands in live commerce for over 30 years
Skechers
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Liz Earle
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Elemis
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Samsung
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Flowerfy
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Amazon
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Bambina
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Skechers ~ Liz Earle ~ Elemis ~ Samsung ~ Flowerfy ~ Amazon ~ Bambina ~
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Why Live Sell Academy?
Official TikTok Shop Partner for Presenter Coaching and Live Selling Training
After three decades producing and training live presenters at the top of live retail, we know exactly what coaching turns views into sales. Having generated over £1 billion in live sales, our team know what Training & Coaching is required to turn views into real results.
“Let’s take the hard out of selling and make live shopping easy.” - Phil
Global Leaders in Production Services and Live Strategy
With decades of experience in story-telling, production and brand-building expertise, helping global brands connect with audiences through video, virtual events and creative strategy, our team know how to make messages stick.
INDUSTRY DATA THAT SPEAKS FOR ITSELF
If you’re still only offering static eCommerce, here’s why regularly selling Live with a Social Commerce presence matters:
eCommerce
Conversion only 3%
Engagement 54 seconds
High Cart Abandonment 70%
Live Selling Social Commerce
Up to 30% Conversion Rate
Up to 30 MINUTE Engagement
Up to 30% Reduction in Cart Abandonment
Choose your next step (based on where you’re stuck)
If you want the quickest, most personalised fix
Livestream Performance ReviewPerfect when you’re getting views but your ERR, CTR or conversion isn’t moving. We’ll pinpoint what’s breaking momentum, show you what to change, and give you clear actions to apply in your very next LIVE.
If you want 1:1 coaching and real-time confidence building
Private Presenter 1-2-1 SessionBest when you know what you want to do, but you’re not doing it consistently yet. We focus on delivery, pacing, CTAs, objection handling, and keeping your energy steady when the room gets busy.
If you want a repeatable “what to say, when to say it” structure (without sounding scripted)
Presenter PlaybookThis is for you if you ever think, “I’m talking… but I’m not converting.” You’ll get a practical flow you can follow every time you go LIVE, with prompts for hooks, demos, engagement beats, CTAs and momentum resets. It’s the easiest way to stop winging it and start leading the room like a pro.
If you want a step-by-step framework you can build on over time
Become a Live Selling ProThis is your “solid foundations” path, especially if your Lives feel a bit random or you’re still building the habits that drive sales.
If you’re already live, already selling, and ready to level up performance
Evolve to Expert: Elevated Live SellingIdeal when you want to tighten your structure, sharpen your storytelling, and build stronger buying momentum without becoming pushy.
If you want mastery-level conversion skills and a more professional show feel
Achieving Excellence: Mastery in Live SellingThis is for presenters who are serious about becoming consistently high-converting and want to build a show that feels like a destination, not just a livestream.
If you want the QVC edge, taught properly (not guessed at)
QVC Guest Presenter TrainingThis is for brand reps and presenters who want to perform with that calm, credible “TV standard” presence that makes people trust quickly. We work on how to open with authority, demonstrate with clarity, handle pressure gracefully, and sell in a way that feels human, not pushy.
If you want the “TV shopping” edge on-demand, as a video masterclass
TV Shopping Guest Presenter MasterclassBrilliant if you want to borrow what works from QVC style selling: presence, clarity, product demonstration, and that quiet confidence that makes buying feel safe and simple. Perfect when you want a big leap in delivery, without needing a full coaching programme straight away.
Why trust US with your Presenter Training
and Live Commerce Production?
Phil Goodall
Gav O’Brien
Ex-QVC Producers / Director with 30 years Experience
£1 Billion in Sales. 250,000 Lives. 1,000 Brands.
Personable, Authentic, Ethical Approach
Proven R.E.A.L.™ Method Framework
TV-trained, Brand-tested
Certified Coaches
Get in touch, we’d love to hear from you!
Are You the Right Fit for One of Our Most Popular One-Off Coaching & Training Sessions?
Choose from
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Get one hour of focused, personalised coaching designed to help you show up with confidence and convert more on your livestream selling sessions.
Whether you're brand new to live selling, or already going live but want to sharpen your set-up, storytelling, and sales strategy, this session is built around you.
You’ll get direct, practical guidance from one of our expert live commerce coaches (Phil or Gav), tailored to your goals, experience and tech setup.
From gear tweaks to content flow to presenter mindset, we’ll help you make immediate improvements that translate into better engagement, stronger calls to action, and higher conversion.
AFTER CHECKOUT, SCHEDULE YOUR SESSION BY CLICKING ON THE LINK IN YOUR ORDER CONFIRMATION EMAIL