Frequently asked questions.

1. What is Live Sell Academy and what do you do?

Live Sell Academy is the UK’s official TikTok Shop Partner providing professional coaching, presenter training, and operational support to help brands, creators, and sellers master the art of live selling on TikTok.

2. What makes your TikTok Shop presenter coaching different?

We coach, train and produce live commerce events that convert. From on-air presenter coaching to TikTok Shop growth strategy, we help you turn viewers into buyers with high-converting lives, using our proprietary REAL™ Method.

3. What is the REAL™ Method and how does it help?

The REAL™ Method is our proven 4-step framework to boost conversions:

• Radiate on-air presence

• Engage with authenticity

• Align products with storytelling

• Lift buying barriers

It’s designed to help you build trust, engage in real time, and close sales without the hard sell.

4. Are you a verified TikTok Shop Partner in the UK?

Yes. We are an officially approved TikTok Shop Partner in the UK, recognised for our training, presenter coaching, and live commerce excellence.

5. Who is TikTok Shop presenter training for?

Our values-based coaching is perfect for:

• TikTok Shop presenters and sellers

• eCommerce brands

• Influencers & creators

• Presenter-led product businesses

• Marketing teams looking to scale social commerce

6. What’s included in your presenter coaching packages?

We offer TV-standard presenter coaching packages, based on over 30 years experience working at QVC. Our training covers on-air presence, storytelling, engagement, objection handling, and live script development—everything you need to sell confidently and convert effectively.

7. How do I improve my TikTok Shop performance metrics (ERR, CTR, GMV)?

Sales improve when you focus on viewer engagement, storytelling, and authentic calls to action. We offer tailored strategies, live reviews, and performance coaching to help you improve conversion, ERR, CTR, and average view duration.

8. Can you help me set up for TikTok Shop Lives?

Yes. We help you set up your live studio, configure gear, build showflows, optimise your carousel and content, and prep hosts and moderators for live sessions.

9. Do you review past TikTok Lives and give feedback?

Yes. Our Livestream Audit service gives you actionable, TV-director-grade feedback on your past live shows to improve performance, engagement and structure. Just remember to save your Live in the TikTok app immediately after you Live session has ended.

10. Do you offer one-to-one TikTok Shop coaching sessions?

Absolutely. You can book hourly “Kickstart” sessions, intensive 3-hour blocks, or full 6–9 hour strategic coaching plans, including livestream reviews and on-air support.

11. What equipment do I need for TikTok Shop live streaming?

We provide full studio setup guidance, from budget to pro gear—covering cameras, mics, lighting, tripods, OBS/Live Studio, capture cards, and more.

12. What are the most important TikTok Shop metrics to track?

Focus on:

• ERR (Enter Room Rate)

• CTR (Click Through Rate)

• C_O (Click to Order)

• AVD (Average View Duration)

• GMV (Gross Merchandise Value)

We teach you how to improve these with every Live.

13. How do I get started with Live Sell Academy?

Start by booking a free discovery call. Or access our TikTok Shop Presenter Playbook to get practical tips on live setup, presenter skills, and TikTok growth.

14. Do you support brands and marketing agencies, too?

Yes. We offer white-label live social commerce strategy and coaching for agencies, talent firms, and brands looking to scale live selling in-house or through influencers.

15. Where can I learn more about your TikTok Shop services?

Visit our homepage livesellacademy.com or email us directly at phil@livesellacademy.com or gav@livesellacademy.com. We’re happy to chat.