Is Live Shopping the Future of Retail — Or Just Another Trend?
In 1986, QVC burst onto American TV screens with a bold mission: to change the way the world shops. It was revolutionary. But for a world still addicted to the mall and the high street, perhaps it was too revolutionary. It was all bricks before clicks were even a thing.
Fast forward nearly 40 years, and live shopping is having its second — and arguably more powerful — moment. This time, it's social. It's mobile. And it's interactive.
QVC is Diving Into 24/7 Livestream Social Shopping on TikTok — Why Your Brand Should Be Too
The world of eCommerce is evolving faster than ever, and major brands like QVC, LIDL, NIKE and ZARA are taking notice. These retail giants are capitalising on the livestream shopping boom to engage their audiences and drive sales like never before. If you’re an established brand or a small business looking to grow, it’s time to pay attention.
The Best Types of Products for Live Shopping Success
Live shopping has revolutionised online retail, blending real-time interaction with seamless purchasing. However, not all products perform equally well in this format. To maximise engagement and conversions, your business should focus on items that benefit from demonstration, storytelling, and audience interaction. Here’s a breakdown of the best product categories for live shopping success:
The Psychology of Live Shopping: Why It Works and How to Leverage It
Live shopping is more than just a trend, it’s been around for almost 50 years, it’s a powerful sales tool that taps into fundamental psychological triggers, making it one of the most effective ways to engage your customers and increase sales. Understanding the psychology behind live shopping can help you craft better livestreams that boost conversions and build long-term customer loyalty.
What is Live Shopping?
What is Live Online Shopping? It’s a livestream event during which products are bought in real time. It’s the hottest shopping trend in 2025, and it’s rapidly evolving.
In China, live commerce (live selling or live shopping) already accounts for over 20% of total online retail sales, with platforms like Taobao Live leading the way.
The U.S. live shopping market is expected to grow to over $8 billion by 2030, and the UK is forecasted to reach $1.1 billion in the same period.
Live Shopping vs. Traditional eCommerce: Which One Drives More Sales?
The world of online shopping is evolving rapidly, and one of the biggest innovations in recent years is live shopping. Television shopping has been around in the US since the 1980s with HSN and QVC, with QVC UK opening in 1993, followed by QVC Germany a few years later and then QVC Italy in 2010. While traditional eCommerce has dominated for decades, live shopping is proving to be a powerful alternative that blends entertainment with instant purchasing and has become massively popular with Gen Z and Millennials in China, USA, South Korea and the UK. But, how do they compare in driving sales? Let’s break it down.
Who Should Be Getting Involved in the Live Shopping Revolution, and Why?
Live shopping is transforming eCommerce, blending real-time video, social interaction, and instant purchasing into one engaging experience. Once a niche concept, it has become a multi-billion-dollar industry, with brands, influencers, and entrepreneurs leveraging it for massive sales growth. But who exactly should be getting involved in the live shopping revolution—and why?
Live Selling 101: How to Get Started with Your First Livestream
Live selling is transforming eCommerce, allowing you and your business to connect with your followers and customers in real-time and drive instant sales. If you’ve never hosted a live selling event before, don’t worry—this guide will walk you through the essential steps to launch your first successful livestream. We’ve been helping live sellers for 30 years, and with the growing movement of live shopping gaining such momentum in 2025, you are ahead of the competition!