Live Shopping vs. Traditional eCommerce: Which One Drives More Sales?
The world of online shopping is evolving rapidly, and one of the biggest innovations in recent years is live shopping. Television shopping has been around in the US since the 1980s with HSN and QVC, with QVC UK opening in 1993, followed by QVC Germany a few years later and then QVC Italy in 2010. While traditional eCommerce has dominated for decades, live shopping is proving to be a powerful alternative that blends entertainment with instant purchasing and has become massively popular with Gen Z and Millennials in China, USA, South Korea and the UK. But, how do they compare in driving sales? Let’s break it down.
Who Should Be Getting Involved in the Live Shopping Revolution, and Why?
Live shopping is transforming eCommerce, blending real-time video, social interaction, and instant purchasing into one engaging experience. Once a niche concept, it has become a multi-billion-dollar industry, with brands, influencers, and entrepreneurs leveraging it for massive sales growth. But who exactly should be getting involved in the live shopping revolution—and why?
Live Selling 101: How to Get Started with Your First Livestream
Live selling is transforming eCommerce, allowing you and your business to connect with your followers and customers in real-time and drive instant sales. If you’ve never hosted a live selling event before, don’t worry—this guide will walk you through the essential steps to launch your first successful livestream. We’ve been helping live sellers for 30 years, and with the growing movement of live shopping gaining such momentum in 2025, you are ahead of the competition!