Brand deals don’t go to the loudest presenters, they go to the most consistent. If you want to move beyond product links and start landing long-term partnerships, it starts with your performance data. In this article, we reveal how metrics like AVD, ERR%, and GMV are becoming the new influencer currency.

Every time you go live on TikTok Shop, you hope for those sweet signs of success: higher engagement, more cart activity, maybe even a rush of orders. But if your Click‑Through Rate (CTR)—the measure of how many people tap through to your product carousel—is stuck or dipping, no matter how much energy you bring, you might feel like you’re spinning your wheels.

You’re live. You’re selling. But are you growing? TikTok Shop success isn’t just about going live, it’s also about performing live. In this post, we break down the difference professional coaching makes. From increasing your ERR% to cutting your cart abandonment rate, here’s what sellers and influencers gain when they work with coaches who have over 28 years experience at QVC.

You’ve probably heard of impressions, CTR, and GMV. But ERR%? It’s the silent performance killer that most TikTok Shop sellers overlook. ERR stands for Enter Room Rate, and it tells you how many people are actually stepping into your Live. In this post, we’ll break down what ERR% really means, why it matters more than likes or comments, and how to increase it with just a few presenter tweaks.

Tired of shouting at the screen just to get one sale? There’s a better way — and it’s rooted in authenticity, not hype. Our REAL™ Method has helped TikTok Shop creators boost conversion by up to 300%. In this guide, we’ll show you how to Radiate, Engage, Align and Lift to create scroll-stopping Lives that convert without the cringe.

Selling live on TikTok Shop can feel exciting — and overwhelming. You’ve got a product you believe in, but between presenting confidently, keeping viewers engaged, and actually closing the sale, it can quickly feel like spinning plates. That’s where a TikTok Shop coach steps in. Think of them as your behind-the-scenes partner, helping you avoid costly mistakes, shorten your learning curve, and increase your sales with strategies that actually work.

Let’s face it — most people jump on TikTok Shop and just “go live” with the hope that someone, somewhere, will buy.

We’ve coached hundreds of brands, presenters and creators who started exactly that way. No plan, no story, no strategy — just chaos on camera and silence at the checkout.

And trust us: we’ve seen it all.

But the truth is, selling live on TikTok isn’t about going live — it’s about going in with a system that works.

That’s where our REAL™ Method comes in.

Live shopping isn’t just the future, it’s the now. As an official TikTok Shop Partner, Live Sell Academy empowers sellers and brands to master the art, and science, of live selling through TV-standard presenter training and livestream sales optimisation.

We combine decades of broadcast expertise working on live shopping with QVC with real-time TikTok insights to give you the edge in a noisy marketplace. Our coaching delivers measurable improvements in AVD, ERR, CTR, and C_O, all without the hard sell.

In 1986, QVC burst onto American TV screens with a bold mission: to change the way the world shops. It was revolutionary. But for a world still addicted to the mall and the high street, perhaps it was too revolutionary. It was all bricks before clicks were even a thing.

Fast forward nearly 40 years, and live shopping is having its second — and arguably more powerful — moment. This time, it's social. It's mobile. And it's interactive.

Live shopping is transforming eCommerce, blending real-time video, social interaction, and instant purchasing into one engaging experience. Once a niche concept, it has become a multi-billion-dollar industry, with brands, influencers, and entrepreneurs leveraging it for massive sales growth. But who exactly should be getting involved in the live shopping revolution—and why?