QVC is Diving Into 24/7 Livestream Social Shopping on TikTok — Why Your Brand Should Be Too
The world of eCommerce is evolving faster than ever, and major brands like QVC, LIDL, NIKE and ZARA are taking notice. These retail giants are capitalising on the livestream shopping boom to engage their audiences and drive sales like never before. If you’re an established brand or a small business looking to grow, it’s time to pay attention.
The Rise of Livestream Shopping
Livestream shopping is transforming how consumers shop online. What began as a novelty on platforms like Instagram and TikTok Live is now a fully-fledged sales channel embraced by major brands. According to McKinsey, live shopping can increase conversion rates by up to 10X compared to traditional e-commerce. Retailers like QVC, which pioneered the concept of live selling on TV, are now adapting their approach to social commerce.
LIDL, the budget-friendly supermarket chain, recently announced plans to dive into livestream shopping, targeting a younger, digitally-native audience. By embracing this technology, these brands are not only driving sales but also building deeper connections with their audiences.
Why Your Business Should Get Involved NOW
If established brands like QVC and LIDL are betting big on livestream shopping, you should be paying attention. Here’s why:
Higher Conversion Rates: Livestream shopping can increase conversion rates by up to 30%, according to research by Firework.
Authentic Engagement: Live interactions provide a genuine, interactive experience that standard e-commerce simply cannot offer.
Broader Reach: With platforms like Instagram and TikTok Live dominating the social shopping scene, it’s easier than ever to reach audiences globally.
Future-Proofing Your Business: As eCommerce evolves, live selling is set to become a cornerstone of online sales.
Don’t Get Left Behind — Live Sell Academy is Here to Help
Whether you’re a small business struggling to convert views into sales or an established brand looking to stay ahead of the competition, Live Sell Academy is your go-to resource. Our expert coaching, training, and proven strategies are designed to help you excel at live selling and achieve real results.
From boosting your on-camera confidence to crafting high-converting live sales experiences, Live Sell Academy empowers creators and businesses to turn engagement into revenue. The time to get involved is NOW.
Ready to join the livestream shopping revolution? Contact Live Sell Academy today to learn how we can help you succeed.