Meet Your Experts

With a combined experience spanning over 30 years in the live selling industry, we have generated more than £1 billion in sales revenue, produced over 250,000 live shopping events, helped over 1,000 brands and coached more than 1,500 live sellers.

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  • Co-Founder, ACC Coach, Producer/Director, Entrepreneur

    Phil worked for QVC for 28 years, as a Television Director, Line Producer and the Director of Merchandising Planning. Now, he is a certified ACC Coach, a Marketing Mentor, and a member of the International Coaching Federation. During his 28 years with the biggest live shopping retailer in the world, Phil returned QVC UK to growth, achieving 5 successive quarters of growth and 6 of beating budget. He has worked with thousands of hosts, guests and presenters, all representing brands from the very big to the very small - many of whom went on to become very big! Phil has spent more than 15,000 hours producing live selling content, as well as directing news, motorsport, entertainment and events in the UK, USA and Europe.

    PHILGOODALL.COM

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  • Co-Founder, Certified Coach, Producer/Director & Entrepreneur

    Gav is a certified coach, mentor, entrepreneur and creative director with a deep-rooted passion for helping people grow on camera and in business. He’s been working at the intersection of storytelling, strategy and sales since 2008 — long before livestream shopping was a trend.

    Over the past 15+ years, Gav has supported the growth of thousands of live sellers and presenters across the UK and beyond. As co-founder of both Clearhead and Live Sell Academy, he’s led the production of content for global brands, educational institutions, and public services — always with a focus on clarity, confidence and connection.

    Whether he’s directing a TikTok Shop Live, coaching a first-time presenter, or producing a campaign from the ground up, Gav brings calm, creative leadership to every project — helping people show up as their best, and sell with real impact.

You’ll Appreciate Why We’re Different

  • Performance First

    You won’t learn TikTok tricks. At our Live Academy for TikTok, you will improve the metrics that matter — ERR, CTR, GMV and Conversion Rates — so your Lives make more money.

  • TV-Standard Training & Coaching

    With more than 30 years combined experience in live selling on tv, web and app in the UK, USA and Europe, helping generate over £1Billion in sales, we bring professional presenter training and brand support that no TikTok guru can match.

  • Authenticity Always

    No cringe scripts or fake hype. You learn to sell with confidence, personality and trust.

  • Proven Framework, Personalised Approach

    Our R.E.A.L.™ Method gives you structure, and our coaching is tailored to your style and your audience.

  • Values-Driven

    Guided by our AEIOU values, you learn how to sell in a way that grows your business and your brand reputation.