Daily Checklist for TikTok Shop Management
Complete these checks each working day.
Shop Health and Operations
☐ Check Seller Centre for urgent notifications, policy warnings or product violations.
☐ Review new, pending and at-risk orders.
☐ Confirm orders are moving through fulfilment within the required timeframe.
☐ Check tracking exceptions, failed collections and delivery issues.
☐ Review stock levels for hero products and fast-selling SKUs.
☐ Remove or pause products that cannot be fulfilled reliably.
Customer Experience
☐ Clear urgent customer messages.
☐ Prioritise questions about orders, delivery, returns and product use.
☐ Review new ratings, reviews and complaints.
☐ Escalate recurring product, fulfilment or safety concerns.
Creator and Affiliate Activity
☐ Review new creator applications and sample requests.
☐ Dispatch approved samples promptly.
☐ Respond to active creator questions.
☐ Check newly published affiliate content for accuracy and brand fit.
☐ Identify any creator content beginning to generate clicks or sales.
Content and LIVE Activity
☐ Confirm planned shoppable content is published or scheduled.
☐ Check that the correct product is linked and in stock.
☐ Respond to useful buying questions in the comments.
☐ Review upcoming LIVE readiness, including products, offers, presenter and stock.
☐ Check whether the next LIVE has a clear hero product and commercial objective.
Daily Performance Check
Record:
GMV
Orders
Product clicks
Conversion rate
Refunds or cancellations
Top-performing product
Top-performing content or creator
Daily Management Question
What needs attention today before it becomes a larger problem?
