Monthly Checklist for TikTok Shop Management
Use this section to step back from daily activity and review the whole operation.
Shop and Operational Review
☐ Review account-health performance across the month.
☐ Review fulfilment speed, cancellations, returns and customer ratings.
☐ Identify repeated operational issues and their root causes.
☐ Review warehouse, carrier and stock performance.
☐ Confirm the business can support the next month’s planned activity.
Product and Offer Review
☐ Rank products by GMV, units, conversion and contribution margin.
☐ Identify hero products, emerging products and underperforming products.
☐ Review pricing, bundles, vouchers and promotions.
☐ Check whether discounts increased profitable sales or only reduced margin.
☐ Select product pages for the next optimisation sprint.
Creator and Affiliate Review
☐ Review total creator-driven GMV and commission cost.
☐ Identify the strongest creators by commercial performance and brand fit.
☐ Review creator refund and return rates where available.
☐ Refresh creator briefs using real customer questions and content learnings.
☐ Decide which creator relationships to grow, maintain or stop.
Content and LIVE Review
☐ Review the month’s strongest content formats, hooks and presenters.
☐ Compare organic, creator, paid and LIVE performance.
☐ Review total LIVE hours, GMV per hour and presenter performance.
☐ Identify repeatable show formats and product stories.
☐ Agree the next month’s content and LIVE priorities.
Paid Media and Profitability
☐ Review advertising spend, paid GMV and cost per order.
☐ Review refund-adjusted and contribution-level performance.
☐ Identify content worth further amplification.
☐ Stop or reduce activity that is growing GMV without acceptable commercial return.
Planning
☐ Set next month’s GMV, content, creator and LIVE targets.
☐ Build the promotional and LIVE calendar.
☐ Confirm stock, presenters, creators and production support.
☐ Agree the three most important commercial priorities.
Monthly Management Question
What should we stop, continue and improve next month?
