More products equals more sales, right?

Wrong!

More products usually equals more confusion.

And confusion kills conversion.

Read my LinkedIn post here.

At Live Sell Academy, one of the biggest mistakes we see brands and creators make on TikTok Shop is…

The biggest mistake I see brands and creators make on TikTok Shop? Read my LInkedIn post here.

Dripping content all week.

One creator on Monday.
Another on Wednesday.
A Live on Friday.

No coordination.
No momentum.
No signal.

And then they wonder why the product doesn’t rank!

TikTok doesn’t reward random noise.

At Live Sell Academy, we believe it…

If you’re heading into 2026 with the same playbook you used in 2024, we need to talk.

This year isn’t about going live and hoping for the best. It’s about structure, speed, and smart strategy. TikTok Shop is levelling up, and only the Pros will survive.

Here’s the reality:

You’ll be rewarded for reading your data and adapting daily. You’ll lose if you post, pray, and only check your metrics once a month.

The winners? They’re using these six tactics, and doing them well:

We’ve seen this first-hand. Discounting alone doesn’t work anymore. Shoppers are savvy. They scroll past “25% off” like it’s noise. If you’re relying on promos to convert, you’re going to burn your margins and lose momentum.

Here’s what actually does work in 2026…

If you thought 2024-25 was a wild ride for TikTok Shop, 2026 is where it gets serious. This isn’t a platform for dabblers anymore, it’s becoming a high-stakes, performance-driven marketplace. The tactics that worked last year? Some will still hold water, but most need upgrading.

Every time you go live on TikTok Shop, you hope for those sweet signs of success: higher engagement, more cart activity, maybe even a rush of orders. But if your Click‑Through Rate (CTR)—the measure of how many people tap through to your product carousel—is stuck or dipping, no matter how much energy you bring, you might feel like you’re spinning your wheels.

You’ve probably heard of impressions, CTR, and GMV. But ERR%? It’s the silent performance killer that most TikTok Shop sellers overlook. ERR stands for Enter Room Rate, and it tells you how many people are actually stepping into your Live. In this post, we’ll break down what ERR% really means, why it matters more than likes or comments, and how to increase it with just a few presenter tweaks.

In 1986, QVC burst onto American TV screens with a bold mission: to change the way the world shops. It was revolutionary. But for a world still addicted to the mall and the high street, perhaps it was too revolutionary. It was all bricks before clicks were even a thing.

Fast forward nearly 40 years, and live shopping is having its second — and arguably more powerful — moment. This time, it's social. It's mobile. And it's interactive.