Discounts Are Dead. Smart Selling Wins in 2026

Why price elasticity, bundles, and structured formats are non-negotiable

We’ve seen this first-hand. Discounting alone doesn’t work anymore. Shoppers are savvy. They scroll past “25% off” like it’s noise. If you’re relying on promos to convert, you’re going to burn your margins and lose momentum.

Here’s what actually does work in 2026:

✔️ Offer Strategy, not Panic Pricing
Price anchoring. Smart bundles. Hero-to-micro offer transitions. These are live selling techniques that boost AOV in real-time, especially when bundled with urgency triggers and psychological cues.

✔️ Structured, repeatable show formats
No more winging it. If your LIVE doesn’t follow a flow—intro, product spotlight, CTA moment, chat driver, then you’re losing conversions. Your shows should run like episodes, not open mics.

✔️ Trained Presenters convert more
We say it often: conversion isn’t luck, it’s a skill. We coach presenters to sell without selling, to build trust, handle objections live, and guide the viewer from scroll to sale using our REAL™ Method.

TikTok Shop is following Douyin’s lead. Verified studios, approved TSPs, compliant workflows… this isn’t a hobby. It’s retail.

And if you don’t evolve, you’ll be left behind.

👉 Get trained by the UK’s leading TikTok Shop Partner: Browse our wide range of training offers