The REAL™ Method: How TikTok Sellers Are Increasing Conversion Without Selling Hard
Tired of shouting at the screen just to get one sale? There’s a better way and it’s rooted in authenticity, not hype. Our REAL™ Method is designed to help TikTok Shop Presenters boost conversion by up to 300%. In this guide, we’ll show you how to Radiate, Engage, Align and Lift to create scroll-stopping Lives that convert without the cringe.
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TikTok Shop has opened the door to a new wave of creators who want to turn their passions into profits. But going live doesn’t automatically mean making sales. If you’ve ever felt deflated after a Live with lots of views but no orders, you’re not alone.
Enter: The REAL™ Method.
At Live Sell Academy, we developed this proven 4-part framework to help sellers and creators increase conversion, boost engagement, and build loyal communities without the cringe or the hard sell.
What is the REAL™ Method?
REAL™ stands for:
Radiate on-air presence
Engage with authenticity
Align products with storytelling
Lift buying barriers
It’s a method that doesn’t rely on gimmicks, pushy sales tactics, or viral dances. Instead, it’s about real connection: building trust with your audience so they stay longer, click more, and say “yes” faster.
Radiate: Be The Presenter They Can't Scroll Past
Your energy matters. When you go Live, your job isn’t just to present, it’s to perform. But don’t worry, we’re not talking about acting or being fake.
Radiating on-air presence means showing up as your best, most confident self. It’s how you hold yourself on camera, how you speak to your audience, and how you command attention with subtle authority.
With coaching, you can learn how to use voice, body language and eye contact to instantly build trust. The result? Higher enter room rates (ERR%) and longer view durations (AVD).
Engage: Build Real Relationships in Real Time
TikTok Live is different from traditional selling, because it’s not a script; it’s a conversation.
Engagement doesn’t mean shouting out usernames every 5 seconds, instead, it means making your audience feel seen. Asking real questions. Responding to comments like a friend, not a host.
Authenticity drives conversions. When people feel a connection, they’re more likely to click, ask questions, and buy. That’s why we coach creators to use authentic engagement tactics that match their natural tone and style.
Align: Tell Stories That Sell
People don’t buy products. They buy stories.
When you align your product with your audience’s life, and explain how it helps them, delights them or solves a problem, you give them a reason to buy now, not later.
This part of the REAL™ Method is all about learning how to:
Stack your offer without sounding salesy
Introduce urgency without pressure
Share stories that click with your viewers
It’s the difference between “This is a great serum” and “This has helped me clear my skin in time for my wedding.”
Lift: Remove the Barriers to Buying
Sometimes, people love the product… but don’t buy.
They’re confused about delivery. They’re unsure about sizing. They didn’t realise there’s a code to use.
Your job as a Live Seller is to anticipate and remove those barriers.
In our coaching, we teach practical, proven ways to boost your Click Through Rate (CTR) and reduce cart abandonment without sounding pushy. It’s all about clear messaging, calm confidence, and customer clarity.
Why the REAL™ Method Works
It has been developed, drawing on over 28 years of experience working at the heart of television shopping, from roles in Backstage, Production, in the Control Room and at the centre of Merchandising. It’s trusted, tested, and most importantly, kind. It’s built for creators like you who care about their audience as much as their sales.
You don’t need to be loud. You don’t need to be salesy. You just need to be REAL.
Ready to try it?
Book a free strategy call and let’s see how REAL™ can help your next Live become your best yet.
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Live Sell Academy is an official TikTok Shop Partner and home to the UK’s leading TikTok Live Selling Coaches. We help TikTok presenters, sellers and influencers improve the metrics that matter: ERR%, CTR, GMV and Conversion, without selling harder.
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