How to Start Live Selling & Make Your First TikTok Shop Sales

Live selling is transforming eCommerce, allowing you and your business to connect with your followers and customers in real-time and drive instant sales. If you’ve never hosted a live selling event before, don’t worry—this guide will walk you through the essential steps to launch your first successful livestream. We’ve been helping live sellers for 30 years, and with the growing movement of live shopping gaining such momentum in 2025, you are ahead of the competition!