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Live Sell Academy Knowledge Hub

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Welcome to your go-to library for everything TikTok Shop Live Selling. Whether you're refining your on-camera presence, mastering core metrics, coaching moderators, or diving into the REAL™ Method, these resources are built to help you perform smarter and sell with confidence. Bookmark this page to return whenever you need a quick boost, a fresh idea, or a deeper learning moment.

Live Sell Academy Knowledge Hub

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TikTok Shop - Tool Guides

  1. How to Use TikTok Live Studio: setup tips, overlays, capturing commands

  2. Equipment Checklist: lighting, mics, stands—budget to pro

  3. Live Commerce Tech Stack: OBS vs. TikTok Studio vs. external tools

TikTok Shop Metrics Explainer

  1. What is ERR% and Why It's Your First KPI

  2. Boosting Average View Duration (AVD) Without Aggressive Tactics

  3. Real Ways to Improve CTR and Reduce Cart Abandonment

  4. Understanding TikTok Shop GMV: What It Means for You

Essentials For Every TikTok Presenter

  1. Nailing Your Opener Virtually—without the “Hey guys” start

  2. Storytelling Techniques That Drive Sales — real-life scripts/examples

  3. Confidence on Camera—voice, posture, eye-lines

  4. Handling Live Q&A — staying calm under pressure

  1. The 4 Pillars: Radiate, Engage, Align, Lift — explained in detail

  2. Sample Show-flows Using the REAL™ Method for a 20-minute Live

  3. Personalised Prompts: each pillar in action, with fill-in-the-blank templates

Back-to-Basics for Moderators

  1. What Moderators Actually Do on Live — expectations & scripts

  2. Handling FAQs, Comments & Deals — real-time vs backlog strategy

  3. Passing Product Links—how and when to do it gracefully

  4. Troubleshooting Live Technical Challenges—quick checklists